Last updated: May 2026 · Ura App · Gold Coast, Australia
Ura is an AI-supported wellbeing and recovery app designed to help users manage anxiety, panic, cravings, emotional overwhelm, and personal recovery journeys.
This Privacy Policy explains what information we collect, how we use it, and how we protect it when you use the Ura mobile application, website, and related services.
By using Ura, you agree to the practices described in this Privacy Policy.
When you create or use an account, we may collect:
Guest/anonymous accounts may also be created using anonymous authentication services.
Because Ura is designed to support emotional wellbeing and recovery, users may choose to provide sensitive personal information, including:
This information may be considered sensitive wellbeing-related information under certain privacy laws.
When using AI features, we may process:
This data is used to generate AI responses and improve the functionality and safety of the service.
Some AI-generated summaries, reflections, or memory-related features may be stored within your account to improve your experience.
If you use Circle/community features, we may collect:
Circle members may be able to see limited profile and activity information shared within that Circle.
Users may upload personal video content, including private “Why” videos stored securely through Firebase Storage.
We may collect:
This helps us deliver notifications, maintain security, and improve app reliability.
If you purchase a subscription, we may process:
Payments are processed through Apple and are subject to Apple’s terms and privacy practices.
We use trusted third-party services to operate Ura, including:
These providers may process limited information necessary to operate the service.
We use your information to:
Ura provides AI-generated responses intended for emotional support, reflection, and self-guided wellbeing purposes only.
AI responses may be inaccurate, incomplete, delayed, or inappropriate in some situations.
If you are in danger or experiencing a crisis, contact local emergency services or a qualified crisis support provider immediately.
We use industry-standard security measures designed to protect user information, including:
While we work to protect your information, no system can guarantee absolute security.
Users may request account deletion through the app or by contacting support.
When an account is deleted, we aim to remove active user records from our systems promptly, including associated Firebase data and uploaded content.
However, limited logs, analytics records, backups, fraud-prevention records, purchase history, legal records, or security-related information may persist temporarily where required for operational, legal, or security purposes.
Ura is intended for users aged 13 years or older.
We do not knowingly collect personal information from children under 13. If we become aware that we have collected personal information from a child under 13, we will take steps to delete the information.
Depending on your location, you may have rights to:
You may contact us to exercise these rights at support@uraapp.com.
We may update this Privacy Policy from time to time. If significant changes are made, we may notify users through the app or website.
Continued use of Ura after updates means you accept the revised policy.
If you have questions about this Privacy Policy, you can contact:
Email: support@uraapp.com
Website: uraapp.com
Company: Ura App
Location: Gold Coast, Australia